Planejamento da jornada do consumidor

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Vender é o resultado de um processo onde o cliente entende qual o produto ou serviço que melhor atende à sua necessidade, encontra o que está procurando, supera as inseguranças e barreiras de compra, compra, fica satisfeito e recompra.

Entender a jornada do consumidor, envolve entender as dúvidas, inseguranças, hábitos de compra, restrições de compra para criar uma estratégia que facilite e conduza o cliente a comprar e recomprar.

Depois que identificamos as metas a serem alcançadas e as características de seu negócio e de seus clientes é que desenvolvemos o plano estratégico para toda a jornada do consumidor, para que ele conheça e crie conexão com sua marca, compreenda seus produtos e serviços, compre e recompre.

O planejamento da jornada do consumidor estabelece objetivos, estratégias, ações e KPIs das campanhas de Branding, Content & Inbound Marketing, Performance e CRM.

Através de uma metodologia testada e aprovada por dezenas de clientes iremos ajudar sua empresa a alcançar suas metas.


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